ABOUT

A fun packaging-based university project I did back in 2018. It is inspired by the ongoing calls for brand sustainability in the past decades by organizations that support a greener environment for future generations.

I came up with an idea where people and companies are encouraged to switch to a more sustainable approach in terms of their choice of packaging materials, printing inks, etc, that get used for printing on packaging materials as we as how more people can be encouraged to also take the same route of sustainable living and buying through an incentive mechanism.

NOTE: Woolworth was the case study of the project, not for any monetary means.