ABOUT

Nandi is a student owned tutoring app that focuses on tutoring high school students struggling with subject.My role was to develop an African infused corporate identity for the Nandi brand.ApproachThe branding is an infusion of African cultures, with an influence of the Fourth Industrial Revolution, as everything regarding the project is done online and it also promotes technological awareness.To make the brand feel more like a household name, the client requested for a mascot that would remind learners of a warm adn welcoming figure hence the Mam' Nandi.The mascot represents the caring nature of mothers, teachings, encouragement and impact they have on society, especially the younger generation.
The pattern comprises of patterns from the logo and the colours areinfluenced by the African soil, and all the beauty of African cultures.
Deliverable included white and black t-shirt designs with the Nandi logo and CI pattern that covered the front and back of the right arm area includedis a mask design as shown below.
Social media posts done for a Back-To-School competition that was run by the brand.
Pull up banners were designed and printed for the launch ofthe Nandi App at various high schools