ABOUT

The brief was to refresh an existing puppy and kitten range. Looking at current baby and toddler toys that were currently in the market I decided to base the range on a neutral colour palette with hints of bright colours. The focus was on making the products cute but functional particularly in puppy and kitten development skills.

This range was a huge success and sold over £250,000 worth of units in 4 months. The biggest highlight of this project was seeing Take That star Gary Barlow with one of my puppy bed designs for a new edition to his family.