ABOUT

Power of Hair is an educational campaign created by Ideas Foundation, in partnership with Pantene.

The programme aims to help end Afro hair discrimination in the UK as part of The Power of Hair brand ambition. The focus is on raising awareness of hair discrimination and promoting hair confidence through a programme of creative workshops. The workshops equip students with creative skills as well as essential skills such as team working and building confidence.

Working with the Ideas Foundation, I designed the Power of Hair brand identity and communication materials.


“Rachael is always a joy to work with and just ‘gets’ what we want. She has helped us to really drill down what we are looking for and can adapt to our needs, from the more corporate to the more playful youth focused feel. We have been incredibly impressed with all of Rachael’s work, which has made us stand out and brought an extra edge to our projects as well as given IF a consistent identity. I have personally worked very closely with Rachael and have thoroughly enjoyed the relationship we have built over the years, especially her good humour when we land her with very tight deadlines! I highly recommend Rachael to bring your design needs to life.” – Ideas Foundation