ABOUT

Burberry is one of the world’s most revered luxury brands. Together with the Ideas Foundation, the Burberry Inspire programme helping young people to gain confidence, develop valuable skills, and harness the power of creativity.

I worked closely with the Ideas Foundation to create the graphic identity, brand communications, event materials and merchandise, for their inaugural programme in Yorkshire with partners Leeds Playhouse, Leeds Young Film, Northern Ballet and The Hepworth Wakefield. In 2020, the Burberry Inspire programme was rolled out in New York with NYC partners Studio in a School, Reelworks and American Ballet Theatre.

“We wanted a local designer for the high profile #BurberryInspire programmes. With 8 schools, 4 cultural partners, three geographic areas and 2 voluntary sector partners and an iconic brand and a tight deadline we needed a creative magician to create identities and merchandise that would appeal to teenagers and teachers! Rachael was patient, good-humoured, professional.

We will work with her again on the project and with the Ideas Foundation!”