ABOUT
As the Head of Design in the 3Q International AG, I've taken the brand to the new level of customer appreciation in product design, packaging, web, advertisement and overall brand recognition. The company and its many brands got competitive advantage over its rivals, resulting in growing market share and customer satisfaction.
Rebuilt the brand identity from the ground-up to match today's market expectations. Ideated, created and expanded brand portfolio to include European, Asian, Middle East, CIS, US and LATAM markets.
Innovated in the tablets and smartphones categories, resulting in new and exciting products, which have opened the new categories, not presented on the market before, in partnership with Qualcomm.
Leading and inspiring the team of in-house and outsourced designers, artists and creative agencies in EU, Asia, Middle East, Russia and LATAM.
Choosing, evaluating and controlling product launch's related vendors and contractors in terms of project requirements and output quality, as well as consistency. Advising on materials and components purchasing for achieving best results possible.
Main skills include:
- Strategic thinking
- Design thinking
- Creative direction
- Art direction
- Product design
- Industrial design
- New product ideation
- Packaging design
- Branding
- Team leadership
- Marketing research
- Design research
- Competitor benchmarking
- Trend research and analysis
- Prototyping
- Advertisement
- Exhibition design
- Web design
- UI design
- Product customization
- New product development
- Consulting
- Factory selection & communication
- Mentoring

Back to 3Q International AG project
Alexandra Schott
Marketing Director
United Kingdom