R/GA New York

ABOUT

On the heels of announcing Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar as this year's Pepsi Super Bowl LVI Halftime Show performers and the debut of the epic Pepsi trailer, The Call, Pepsi is delivering the unimaginable – virtual, 360-degree on-field and on-stage access for fans utilizing Verizon's 5G technology. Today the brand introduces the Pepsi Super Bowl Halftime Show ULTRA PASS Powered by Verizon 5G Ultra Wideband, an immersive, live mobile experience that will complement the broadcast airing on NBC on February 13, 2022.

AWARDS

Cannes Lions

MADEIT CREDITS

  • Verizon x PepsiClient
  • 8th WallProduction Company
  • Six DegreesProduction Company
  • Trigger DigitalProduction Company
  • Verizon MediaMedia Agency
  • R/GAAdvertising Agency
  • Cannes Lions Winners 2022

Who pooled - Pepsi Super Bowl Halftime Show Ultra Pass