TOP/COM GRANDS PRIX Consumer 2016 - GOLD
Category : Website / Online operation
Old El Paso, a General Mills group brand, asked Rosbeef! to advertise the launching of its new range of high-end culinary preparation kit : Restaurante. The brand wants to advertise its new range to foodistas on social networks, without having any official account. How to recreate the premium appearance of its range? How to test its new product and create an effective word-of-mouth on social networks? Finally, how to create a drive-to-store?
Agency : Rosbeef!