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The ‘Find your Different’ campaign is designed to speak to the broader Vimto audience and encompass its wide range of products, announce the new addition of vitamins C and D* to its squash, and champion the individuality of its consumers. The idea is to highlight that finding your uniqueness is a journey of experience, and that this is definitely okay - no matter what age you are.

In a 30-second commercial called Find your Different, a young woman tries a multitude of different activities from fishing to flying and snowsports to wrestling in search of what makes her different. Both of the ad spots are presented in fun rhyming couplets.

In ‘Find your Different - now with vitamins C & D’, a 20-second commercial, two young children rock out in a band, build duvet forts and play with a basketball under the watchful eye of their mum. The two ads will run on TV, digital, social and VOD supported by OOH and digital from May 2nd until June 13th, with media placement by Wavemaker.