ABOUT

The Who: Huge Inc is a world-class digital agency known for creating ground-breaking experiences for global brands. As an agency that prides itself on result- and action-based work, our own digital flagship platform needed to act as the ultimate showcase of our capabilities and the central hub for driving enterprise leads.

Concept: Transform the existing immersive Hugeinc website from a single-URL brand experience into a high-performance, content-scalable marketing ecosystem. The goal was to seamlessly balance bold brand expression with the technical flexibility needed for deep-linking, sector-specific user journeys, and robust performance marketing.

Execution: As Technical Director, I guided our global engineering teams, collaborating deeply with our product strategy, marketing, and cross-shore development leads, to turn this brief into reality under a compressed timeline. My focus was on leading the team to build critical deep-linking infrastructure and adaptive, modular templates within our Contentful CMS. This allowed our internal teams to easily launch standalone client case studies, sector landing pages, and customized promotional banners on the fly.

Result: Launched exactly on time for the mid-April global brand relaunch, the new platform completely transformed how we capture new business. We successfully rolled out a highly functional homepage with deep links to targeted case studies and leadership bios, alongside optimized marketing landing pages for key verticals like SaaS, Healthcare, and Financial Services. Backed by an advanced, underlying tracking architecture (spanning GA4, 6sense, and Marketo), the engineering team hidden-away technical complexity to give stakeholders full visibility into lower-funnel conversion events and user behavior. The result was a flagship site that didn't just look stunning, but actively fueled Huge’s business growth pipeline.