ABOUT

The Who: With 651 locations nationwide, Hand & Stone is a powerhouse in the wellness and spa industry. To sustain their rapid growth and maintain brand consistency across hundreds of franchise owners, they needed a digital infrastructure capable of modernizing their guest experience without disrupting daily enterprise operations.

Concept: Modernize Hand & Stone’s legacy digital presence by replatforming their entire nationwide location experience and booking ecosystem into a high-performance, unified web application designed to maximize conversions and streamline guest orchestration.

Results: Phase 1 and Phase 2 launched flawlessly across all 651 spas nationwide, successfully scaling from a 10-spa soft launch to the entire franchise network under an A/B testing framework. The transformation has supercharged SEO and Lighthouse performance while providing a robust foundation for future mParticle and Braze personalization. Most importantly, we successfully modernized a massive enterprise footprint, aligning over 600 franchise owners behind a unified, future-proof digital experience.