ABOUT

RRG (Russian Research Group) provides full scope of services such as geomarketing, consulting, brokerage, management etc. in Russian commercial real estate market. On its 10th anniversary the company decided to refresh and 12 points was tasked to reinvent visual identity of RRG while preserving intact its existing logo designed in-house.
As geomarketing is key expertise of RRG, we based the new identity around stylized artistic representations of a topographic map. The resulted “geomaps” rendered in RRG colours of white, black and orange were applied throughout all stationery, documentation and corporate materials. In some cases (for advertisements etc.) stylized linear graphics can also be incorporated into RRG "geomaps".