ABOUT

Launching, Lillet Ready To Drink (RTD) whilst recruiting new consumers to the brand among non Lillet drinkers and Fun seeking young out lookers.

Building loyalty by introducing as many MOCs as possible to showcase the Lillet RTD - it empowers free spirited stylistas to create their individual Lillet moments as and when they choose. Whoever or wherever they are, all they need to do is reach for a Lillet RTD and ‘Et Voilà!’, the everyday moment becomes effortlessly chic.