Purva Michaels Senior Creative

ABOUT

This year, Pink Ribbon celebrated its 20th anniversary in collaboration with us for the 10th consecutive year. Our impactful campaign, launched in October for Breast Cancer Awareness Month, aims to sell 100,000 bracelets to fund vital breast cancer research. Crafted by Quinty Trustfull, a dedicated 15-year ambassador, the bracelet design features a golden butterfly symbol. This butterfly represents love, hope, and Quinty's memory of her mother. The butterfly effect, symbolizing the immense power of change, permeates our 360-degree campaign. With exceptional feedback from both the client and audience, bracelet sales have exceeded expectations, making a significant impact.

MADEIT CREDITS

  • Pink Ribbon (Netherlands)Client