ABOUT

In 2021, we collaborated with Blue Caribou Productions, creating an ident for a KTN event covering AI and robotics. The event saw over 1,200 visitors attending 28+ sessions.

The animation had to present a positive and fun look at how robotics and AI are integrated throughout various industries – visualising technology across sectors including engineering, agriculture and healthcare.

We presented the world and robotics through colourful designs – matching KTN's brand style. Each scene contains key colours to break up the locations, such as the underwater scene with blue and orange or the factory interior with green and yellow. Clean, block colours and straight edges in the designs also made for a nice fit for machinery which is both high-tech and precise.

Scenes are combined within one flowing camera move, which transports the viewer through each location. Avoiding cuts in the edit of the piece allowed for some fun and creative choices while animating, such as the air drone splashing into the sea to reveal an underwater drone.