ABOUT

This project for Toyota North America focused on the 2026 Tundra, placing the truck in a series of rugged, real-world environments. The goal was to create a collection of high-end automotive visuals that showcase the truck in authentic working environments rather than stylized or overly artificial settings. The imagery needed to communicate strength, reliability, and versatility while staying true to the car's character and its real-world use cases.

We built each environment from the ground up in Unreal Engine, carefully developing terrain, vegetation, props, lighting, weather conditions, and atmosphere to create believable scenes around the vehicle. Our focus was on realism and storytelling through subtle environmental details and cinematic composition, allowing the truck to feel naturally integrated into each location.

The final series delivers a set of scrubber images for Toyota's website. By using a fully real-time workflow in Unreal Engine, we were able to achieve a high level of visual detail, flexibility, and consistency across all environments while creating imagery that reinforces the Tundra’s hardworking identity.