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The brief called for a complete set of launch visuals — fourteen high-impact stills and a 60” hero film — created entirely within a fully CGI environment.

Working from early-stage CAD data, we rebuilt the vehicle digitally with a strong focus on design fidelity and photorealism. Every detail, from surfacing and proportions to material response, was carefully crafted to ensure the car feels as precise and true as its real-world counterpart.

This time, we also introduced digital human talent — developed using MetaHuman and enhanced through an AI-assisted pipeline — aiming for a natural, believable presence that matches the expectations of a premium automotive brand.

The story unfolds across four bespoke environments, each designed to highlight a different aspect of the vehicle — from performance and character to craftsmanship and overall positioning.

The result is a cohesive set of cinematic assets, created for a global rollout across film, digital, social, and print — all built with full creative control from the ground up.