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The One Show, the premiere international advertising award show, sets the industry standard for creative advertising in print, television, radio, outdoor, innovative marketing, integrated branding and branded content. Each year, work is judged by an international jury of award-winning art directors, copywriters and creative directors

The title “Onederful” is a mix of “Wonderful” and “One Show” to communicate the wonderfully creative organization (and world) where everything is overly happy — the same joy one may experience by winning a coveted pencil. The campaign unfolds in a typical creative world, but not a normal world. This world is so “onederful” that all of nature’s creatures (taxidermy) are there to help and encourage you to create amazing things; even the clouds and flora are your friends and will do anything to make sure you are happy. The mood of this campaign is that creativity and happiness (with a little strangeness) is what makes our world go around.