ABOUT

Approached by Georgetown Opticians to rebrand the retailer of fine eyewear and take share from online retailers like Warby Parker, our challenge was to modernize the brand while engaging a new audience, extending the family’s narrative and introducing more product.The new film takes a deeper look at family “issues” and delves into the family’s eyewear obsession from their matriarch,Grandma Ida, who is kookier than the rest of the family .We introduced an outsider, Igor the Butler, who has a very interesting relationship with her, to create a deeper sub plot, but also to show as many products as possible while appealing to a wide range of age groups.The film was the centerpiece of a broader campaign, “Our Family Knows Glasses”, that included print and social. We doubled their followers across social channels and the video garnered over 15,000 views in its first week.