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Always striving to find new ways to tell stories for long-time clients, we look for inspiration from unexpected sources. In today’s world, it’s never been easier or faster to “start spreading the news.” From newspapers to Instagram, what better way to highlight the season’s best gowns than by making them newsworthy? For the Summer 2015 issue of Washingtonian Bride and Groom, we told the story of the dress using all means of communication: from the bullhorn to a press conference to cans and a string. Gowns shot against crisp white, deep pink and red backgrounds, large type inspired by newspaper titles, clever props and simply designed sets, we created a lively, energetic narrative with a healthy bit of humor to allow the gowns to take center stage.