Pum Lefebure Co-Founder & Chief Creative Officer


To celebrate the 40th anniversary of Hong Kong Ballet, Design Army conceived and designed a boundary-pushing brand campaign that reflects the passion and vision of the company’s artistic director, Septime Webre.


  • Hong Kong BalletClient
  • Andrew StrobridgeDirector Of Photography
  • David GrossbachEditor
  • Dean AlexanderDirector
  • Design Army WashingtonAgency
  • Gaby HernandezArt Director
  • Heloise CondroyerCreative Director
  • Mikyung KimProducer
  • Parker JarvieCreative Team
  • Septime WebreCreative Team
  • Simon ListerSound Designer
  • Simon ListerSound Designer
  • * Pum LefebureCo-Founder & Chief Creative Officer
  • * Jake LefebureCEO
  • * Cannes Lions Winners 2021

Pum Lefebure was recognised as an Industry Influencer on 31st January 2017

Project featured: on 17th September 2021 Pro member:

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Pum Lefebure has been a Contributor since 31st January 2017.

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Never Standing Still


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