ABOUT

The Human Rights Campaign tapped us to reimagine their 2016 annual report. Typically a full color, glossy text heavy brochure with a financial summary – annual reports are a forgettable item that rarely grabs the attention of donors – a risk that could not be taken in this current political environment.

As a nod to their grassroots beginnings and a vehicle for bold headlines, we turned the report into an oversized newspaper. Each spread opens to clean layouts, imagery that features real members and captivating messages that demand to be shouted and shared. We used one color, custom typography and pacing to create impact and present the data in as direct a way as possible.

An inexpensive and bold annual report that serves as a unique keepsake - compelling the HRC’s 1.5 million members to join the fight for equal rights.