ABOUT

Becoming a card-carrying member of The Academy of Motion Picture Arts and Sciences is a prestigious honor. However, in recent years they have seen a significant drop in member engagement and wanted to reverse the trend. We took that challenge head on and created an experience around becoming a new member – welcoming each person into this exclusive club with a gift engineered to inform and entice. Delivered in a crisp black box with the gold Academy logo debossed on the top cover and a white wrap with the words, “And the Academy Membership Goes to…” a new member will open the package and be transported to another world. Every item has a unique shape, color, texture, and purpose, along with touches of movie themes smartly applied throughout. By providing all of the practical tools they need, like a planner with key dates already in the calendar, to more fun souvenirs, the kit conjures up nostalgic memories of old Hollywood – a beautiful homage to the past and valuable tool for the present.