Puma Herzogenaurach

ABOUT

During 2024 we created three unique spaces central to the Puma Las Vegas flagship store on the Las Vegas Boulevard, featuring a full scale one armed bandit, a secret room with exclusive access only available through invitation within the Puma App and a full blown Arcade space, featuring 3 unique games, featuring soccer, golf and running, which are played across Las vegas in which you physically take part. We modelled and created a complete digital Vegas universe in which these games take place, all of which is rendered and controlled through markerless motion capture in realtime.

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