ABOUT

The Sun went Tournamental for the Euros. Utilising nearly 800 DOOH screens across England, Scotland, Wales and Northern Ireland, we managed to capture the mood of the nations by writing over 400 unique ads. Our CMS allowed us to write and publish new headlines as the action unfolded resulting in the UK’s biggest and most reactive DOOH campaign ever. Fan-tastic.


Creative Director
Robin Garton

Business Director
Jim Dyer

Deputy Creative Director
John Aitchison

Head of Digital
Ana Nicolau

Head of Media
Matt Mint

Account Manager
Charlie Fry

Media
Emma Jameson
Joseph Kidd

Creative
Andy Peel
Paul Alderman
Bolaji Farinto
Spencer Llewellyn

Project Manager
Sophie Masters

Artwork
Dean Fournier

Developer
Durai Santhanam

AWARDS

The Drum Award

MADEIT CREDITS

Who pooled - Tournamental