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Life in 4 Years

Where historically car advertising focuses on the desirability of the car in generating that all important purchase, in times of economic uncertainty, consumers’ path to purchase is understandably more considered and those purchases are becoming increasingly hard to come by.

Our approach for the brand takes the direct onus away from the car and focuses on car ownership by positioning Renault as the marque that offers long-term certainty and reassurance to drivers in an otherwise uncertain world.

The campaign demonstrates how much can change in four years – the period of the cover offered to Renault customers and that no matter where life takes you, the brand will be there to smooth the journey and remove some of life’s uncertainties.