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Publicis London worked with Tourism Ireland to create a unique Facebook app that invited users to submit portraits to create a real life piece of artwork in the city centre to celebrate Derry≈Londonderry being UK City of Culture 2013.

The app invited people to add their pictures and help compose a giant specially commissioned online mosaic by local artist Domnall Starkie. Over 27,000 people submitted their photos enabling agency creatives to take this online image and print a real life artwork on an 18m wall in the centre of Derry≈Londonderry.

The art aims to encourage those involved to visit the city and see themselves on the wall, and feel part of the legacy in years to come. The city has always been renowned for its wall art, but the Culture Wall represents a new chapter in its history.