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This hard-hitting Facebook app for national charity DEBRA, ‘Peel Here’, explicitly shows what happens to the sufferers of Epidermolysis Bullosa (EB).

The campaign launched during EB Awareness Week with a simple yet powerful message about EB, a painful genetic condition that causes the skin to blister and shear at the slightest friction, or even spontaneously.

The app features a moving image of a young boy with a plaster over his torso and the invite “Want to know what it’s like to be the parent of a child with EB?” When the person clicks their mouse over the dressing, which is marked ‘Peel’, and pulls to drag, it reveals the blistered skin beneath and the reality of living with the condition every day.