Publicis London
London
ABOUT
Plenty, the UK’s No.1 household towel brand has launched a new YouTube tips campaign as Latino superhero Juan Sheet introduces a new face – his beloved Nonna.
Inspired by ingenious tips from real Plenty users, Juan and Nonna show YouTube viewers handy ways to use Plenty.
In these half-animated and half-filmed clips, Juan, alongside the woman who taught him everything he knows, reveals lots of ways to make the most out of the household towel – from separating pancakes to filtering coffee grinds and many more.
Back to Nonna project
Andre Van Dyk
Global Design Director
South Africa