Morrisons wanted to promote their Savers range with a new campaign. The copywriter came up with the idea to use the message “Minimalism by Morrisons”, relating to the new minimal look of the packages. I used pale colours and I kept the design as minimal as possible. My main goal was to show what you can do with a simple product at the lowest price. It only takes the right tomato sauce to enjoy a pasta!

Date created: April 2017 2017-04-01T00:00:00+0100
Date published: 7 July 2019 2019-07-07T01:01:03+0100
Project featured: on 11th July 2019 Contributor:

Publicis London has been a Contributor since 14th November 2017.

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Morrisons Savers