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We Will Not Rest

“We will not rest” isn't just the theme of UBS’ advertising campaign; it encompasses the spirit in which the global financial services firm approaches everything it does. It’s about understanding their clients’ financial goals, and leaving no resource untapped in their efforts to help achieve those goals.

Our new positioning and advertising for the brand demonstrates this spirit by highlighting seminal moments of achievement through history. ‘Maria’ celebrates the story of Maria Teresa de Filippis, the first female Formula One racer.

The campaign promise represents a deep commitment to building long-term relationships and placing the needs of customers at the heart of the UBS business, demonstrating its ethos of 'not resting' until the goal is achieved.