ABOUT

Jump Into Ireland

Without very distinct or famous landmarks to distinguish them, holiday destinations can suffer from not having that one very compelling reason that makes people book a holiday to that place. In Ireland’s case, potential visitors knew they wanted to visit the country at some stage and that it has a lot to offer, but often couldn’t find that one thing that would compel them to book a trip.

We needed to encourage visitors out of apathy and into positive decision-making.

The campaign presents Ireland in a way that clearly differentiates the island from its competitors, capturing the essence of a holiday there and highlighting its iconic experiences and warm, friendly people. The line – ‘Jump into Ireland’ – is designed to convey a sense of playfulness and to reflect the immersive nature of a holiday there.