ABOUT

We led the charity revolution by finding a way to engage with a long-term younger donor demographic.

iHobo is an iPhone app, that created the world’s first virtual homeless man: A live-action tamagotchi that lives on your iPhone and requires your constant attention to keep alive. By eschewing traditional advertising and engaging with young people on their turf (smart phones) we created a new database for youth homeless charity Depaul UK. Over half a million downloads (#1 in the app charts) and a lifetime donor value in excess of £7Million are a testament to the success of this idea in leading a change in the way charities can engage with young people.