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Publicis London with Tourism Ireland has created a global social media campaign that will run across Facebook and Twitter during the new series of Game of Thrones. Using dramatic landscapes of Northern Ireland that feature in the hit HBO series, the activity tempts fans to consider a visit to the country.

The campaign encourages social discussion among fans on both Twitter and Facebook and drives activity to a dedicated page on where fans can find out more about the real locations in Northern Ireland where the series is filmed.

The ads subvert traditional tourism campaigns and sits alongside the line “Jump into Northern Ireland, Game of Thrones Territory.”

MADEIT CREDITS

  • Tourism IrelandClient
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