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Frivolity

Dacia, the Renault-owned car marque, launched in the UK in January this year and wanted to create a national advertising campaign around the brand.

The launch activity aired on national TV and features the UK marketing strapline “You do the maths”, which was introduced by Publicis in summer last year.

The TVC introduces Dacia, a car brand which favours function over frivolity and makes an enemy of the unnecessary, enabling them to offer a simple range of cleverly designed vehicles, without compromising on quality, at an unbelievably low price.