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Jump Into Ireland

The online film positions Ireland as the antidote to the London transport madness this summer, and demonstrates the power of engaging content to generate positive word of mouth about Ireland.

The two-minute YouTube film pits two friends against each other in a race to two very different destinations. Can one, ‘Yer Man’, fly to Ireland and have a pint of stout before his mate, ‘Office Boy’, commutes to his London office and enjoys a latte?

Within days of launch it was one of the UK's most shared videos online.