Publicis London
London
ABOUT
On Sunday 9th Feb, ITV aired the first ever full ad break recreated in lego. The stunt was created in order to promote the launch of Warner Bros’ upcoming lego movie.
The break came during Dancing on Ice and saw the makeover of four popular TV spots, including ’s brand icon BRIAN the Robot and his run in with some local youths.
The spot replicates the scene and action of the ad in lego bricks and is set to the original soundtrack.
Back to BRIAN's Lego Makeover project
Andre Van Dyk
Global Design Director
South Africa