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Publicis London has created a series of idents for ITV’s iconic game show Catchphrase, featuring ’s BRIAN the Robot.

Kicking off the new series, the idents see BRIAN act out a number of popular catchphrases in real life. At the end of each spot the public is encouraged to guess the catchphrase on Twitter using the hashtag #BRIANphrase

In addition to broadcast, ’s sponsorship of the twelve-part series is also running across online and mobile platforms.