Publicis London
London
ABOUT
Publicis London’s campaign for Mini Cheddars used the summer weather to promote the fact that the savoury snacks are baked, not fried.
The work has been designed to support in-store strategy and to place the much-loved brand back on the public’s radar.
The campaign spans both press and radio.

Back to Baked to Perfection project
Paul Hill
Freelance Retoucher, Paul Hill Retouching
United Kingdom
Tash Rosehill
Creative Director, Media.Monks
United Kingdom
Andre Van Dyk
Global Design Director
South Africa
Theresa Adekunle
Associate Creative Director, TBWA\Concept
Nigeria
Alloy | Industrial Design & Innovation
United Kingdom