Publicis London
London
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ublicis London has created a series of idents to support Renault UK’s new sponsorship of The Jonathan Ross Show on ITV1.
The spots take the theme of 'animal attraction' and feature a variety of animals including a husky, a crane, owls, rabbits and moths, all of whom are attracted to the seductive and stylish design features of Renault’s new small car range.
The sponsorship activity will be backed by a wider online presence including competitions on both Twitter and YouTube and will use the hashtag #animalattraction.
Back to Animal Attraction project
Andre Van Dyk
Global Design Director
South Africa
Owen Bailey
Senior Digital Marketing Optimisation, KPMG
United Kingdom