Publicis Worldwide Paris

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Pablo Ladosa - Heineken Singapore:

To celebrate the Lunar New Year, Heineken released a new packaging in Singapore and It's been a pleasure for me to create an artwork for Publicis Singapore with representation of Machas consultancy. For the artwork I used the Heineken colour palette, with details in red colour, showing the Singapore skyline with its landmarks, and punctuated with colourful fireworks and lights. ​​​​​​​The intention from the beginning was for the artwork to give joyful vibes. Hope you like.

Credits:
Heineken
Artist: Pablo Ladosa
Publicis Singapore
Creative Director in Publicis: Ivan Loos
Representation Talent: Machas

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