Fast food industry has been repeatedly accused of selling artificial food. Burger King wants to propose a global alternative: real food by removing artificial additives from all its products. Idea: We launched the Moldy Whopper, featuring the iconic Whopper rotting through a period of 35 days. A simple and clear message to the industry, showing that our food has no preservatives. It might’ve gone against every convention, but it showed that mold could be a beautiful thing too. The campaign was executed in multiple platforms such as film, OOH, Print and digital. It traveled the globe and was lively talked about in the real world bringing a discussion extremely relevant for real people and for the industry. The discussion landed well on the positive side.
Credits go to INGO, DAVID, Publicis Romania, Publicis Spain.
Chief Creative Officer: Eduardo Marques/Jorg Riommi.
Executive Creative Director: Pablo Dachefsky
Art Director: Ivan Monteiro
Copywriter: Pablo Murube.
Other credits for Art Director Max Hultberg, Camilo Jiménez, Sergio Takahata.
Writer: Magnus Ivansson
Director: Markus Ahlm
Photographer: Pål A Allan, Erik Ögnelooh
Producer: Jenny Steggo, Markus Ahlm, Lena Von der Burg
Sound Designer: Erik Lindahl, Quint Starkie
Group Creative Director: Fernando Pellizzaro, Jean Zamprogno
Executive Creative Director: Bjorn Stahl.
Executive Producer: Carlos Torres, Ryan Schinman
Chief Creative Officer: Pancho Cassis, Bruno Bertelli
Composer: Stephan Moritz
Music Supervisor: Maria Moritz, Danny Simon
Strategist: Simon Stefansson
Creative Team? Åsa Eklund, Alexander Lundvall, Stefan Kindgren, Anna Lindblad, Viktor Kumlin, Kalle Dahlberg, Jean-Claude Soret
Account Team: Rickard Allstrin, Mia Melani, Stefane Rosa