Publicis Dominicana Santo Domingo

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Hacking changing room mirrors.

Women spend 5 to 15 minutes in changing room mirrors. This is where we create a new way to get the message across without going unnoticed and at the most opportune moment, we invite them to spend 5 minutes to save their lives. In case these women found abnormalities, they could go to specialist doctors where mammograms were performed totally free of charge.

Reaching:
2,000,000 Women impacted by the action
3,600 Mammograms performed.
60% of the women found anomalies and were directed to specialists to take control of the situation.

MADEIT CREDITS

  • Plaza LamaClient
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