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The Dominican Republic leads the list of countries with the highest mortality rate from traffic accidents per year in the world, according to WHO statistics; Totaling more than 3,000 deaths The Dominican Republic leads the list of countries with the highest mortality rate from traffic accidents per year in the world, according to WHO statistics; Totaling more than 3,000 deaths per year, which in other data means the number of 64.6 deaths per 100,000 inhabitants, with mobile texting being the main cause. Totally alarming figures and data.
Despite campaigns and calls to raise awareness on the part of the government, companies and society itself, these figures are far from being reduced, since many times these messages are seen as part of the landscape, since they are mostly messages that are there but do not impact drivers.
How could we really create awareness from relevance and from difference?... For this we developed sets that revolved around a revolutionary idea, told through a forceful, real and comprehensive message. A message that will show the consequences of the irresponsibility of taking a cell phone to text while driving and putting our families, friends and passers-by at risk.
The campaign immediately caught everyone's attention, generating unprecedented word of mouth.
Inspired by the consequences, we implemented an outdoor circuit, which showed a vehicle brand insignia after an accident, and in an impressive way, we delivered the message to those who move on the streets of how texting just one letter could cause an accident. fatal accident.
We selected badges in which the vehicle's logo corresponded to a single letter, in order to allude to a texted letter.
To communicate this, we created pieces that showed how the insignia of the vehicle brands would look like in the instant after an accident. These Badges corresponded to automobile brands that contained a single letter in their logo.