ABOUT

Unfortunately in our country there is a large number of homeless dogs, suffering the precariousness of living on the street in front of the indifferent gaze of the majority of Dominicans. One of the main causes of this problem is that people are more interested in buying a purebred dog than adopting a mixed breed. How did we turn this problem around and turn street dogs into dogs as attractive as one of our own? race? And by the way help the NGO Albergue S.O.S to lighten the heavy load that they carry rescuing, caring for and reinserting these animals in a home full of love.

We use the medium where dogs have always had a leading role; WhatsApp stickers to promote the adoption of homeless dogs. We turned each dog from the NGO Albergue S.O.S into a sticker with which we created a pack that we sent to thousands of people through this social network.

Without investment of any kind, we tripled the number of dogs adopted up to the date of the campaign and turned a medium normally used for another purpose into the first catalog of online adoptions through WhatsApp, which reached thousands of people, increasing the visibility of the NGO "Albergue S.O.S" which translated into more donations and visits to the only means they use to communicate; Your instagram profile.

Results:
- +4,300 sticker pack downloads.
- Increase in profile visits by +200%
- +28,000 totally organic views.
- In just one month we tripled the number of adoptions.