ABOUT

The Jeep brand grille design has long been an icon that serves “as an invitation for adventure,” says the brand. But what if it could communicate?
Inspired by the Jeep brand grille, Publicis Middle East has created a new language of adventure based on the grille’s distinctive dots and dashes: O|||||||O
Just as Morse Code is made up of a series of dots and dashes, the Jeep brand grille has inspired a new font that’s refined to match the exact dimensions of the dots and lines of the Jeep brand grille. This design language features prominently in a new print and outdoor campaign called ‘The Call of Adventure’.