ABOUT

Guided by user behaviour and data, they pinpointed the 50 most searched topics on YouTube in the region and then linked those trending searches to relevant, meta and unskippable 6 second ads.

Launching 50 targeted films across YouTube, the data-driven approach saw the tailormade campaign surpass all industry benchmarks at 98.7M impressions, 45.5M unique viewers and 14.8% recall within only few weeks.

Once again, KitKat proved that the more respected and relevant the ad break, the more welcomed it is by viewers.