ABOUT

Brief
Wechat, the most popular messaging communication service in China, allows voice to be used as message during communication. Every day, hundreds of millions of voice messages are created. However, the voice function is considered as the chatting tool and no more valuable potential. We try to turn the voice function more meaningful than just chatting.
Solution & Cultural Context
Wechat has 400 million active users in China, and the voice function is the most useful function that people spend lots of fragmentation time on it.
In “the Voice Donor” platform, a one-minute text is pushed to the donors, letting them to read out. The system will analyses the messages and put them in order. An audio book with the donated voices will be provided to the blind on Wechat.
Viewing Instructions
Over 20 celebrities are initiative to participate and over 10 press are reporting. In 3 months, 100 audio books are collected and over 500 thousand people are engaged. The voice message has created new value, leading the attitudes towards Wechat is totally changed.
Navigation Translation
Turn the voice message into the voice donor. We built up a platform on Wechat called “The Voice Donor”, inviting users to contribute voices that read 1 minute for the blinds. 400 million users work together to solve the reading problems of China's 12.63 million blind people.