ABOUT

Brief
Haier is the world’s No. 1 brand of household electrical appliances. It has been dedicated to creating values to users around the world, becoming a service provider to improve living environment. But in Western rural China, a lack of electricity force people away from convenient living. Children are compromised to study in a dim candles and oil lamps. Haier decided to do something for the kids.

Impact
Children like the Brightman at the first sight. They kept it carefully, shown off it to their family and neighbors and shared its light with others in the evening. So far, Haier Hugging Brightman has enlightened the lives of the children and their families in 68 counties in Western China,with the number growing.Aligned interest with the Chinese government wanting to solve the problem soon.

Solution & Cultural Context
The electricity systems in the western rural areas of China are outdated and fragile. Most families and schools has only one electricity socket. People there have few experience of modern electrical appliances as well.Our key objective is to help those children enjoy the convenient living of electrical appliance, even they are lack of electricity and have little chance to know Haier well.