Publicis China Shanghai

ABOUT

The Greenpeace advert was released in Shanghai Natural History Museum, contained in a real display cases together with other fossil specimens of marine creatures.
Because we want to promote open, informed public debate about society's environmental choices in quiet diplomacy, but not violent conflict way.
Our interests coincide with our clients and consistent with Chinese people behavior criterion.
When people took their kids to the museum in weekend as usual, they watched the Greenpeace work, educated their children about the petroleum hurt and the importance to protect the creatures, some special things have been connected to what happened in the ocean thousands of miles away.

AWARDS

ad stars
ADFEST Awards
Cannes Lions
Clios - Gold
D&AD Award - Nomination
New York Ad Festival
One Show China
Spikes Asia
The Great Wall Award
Yellow River Awards

MADEIT CREDITS

  • Green PeaceClient
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